The new Dolce &Gabbana store will be located in rue Paradis, Nice, France. A luxury brand like Dolce &Gabbana is a synonym of high quality. Many consumers prefer to buy goods that are more expensive be­cause they think they are superior. For Dolce& Gabbana, their Luxury Retail, the market covered fashion, watches, jewelry, perfumes and cosmetics, accessories and other items. France has a great luxury market, because the culture and history background, French can be seen to pursuit high quality goods.

    The concept of the store will be focus on create an atmosphere of comfortable shopping environment to all of the senses in the retail spac­es. Rather than selling their products to department stores to display and price as they please, luxury brands like Dolce& Gabbana should operate concessions, or store-within-a-store. Goods are displayed on un-crowed shelves so indi­vidual items are highlighted. The entire atmosphere is one of luxury and elegance and gives consumers the feeling of exclusiveness.